People gathered together representing About Safer America: People, Purpose, A Safer Tomorrow

About Safer America

People. Purpose. A safer tomorrow.

Who you'd be working with

Safer America is Chuck Heacock's work. Fifty years training himself, thirty of them building safety programs for everybody else, and every session in our catalog came out of that, written for civilians rather than fighters, and shaped by one question he has asked for three decades: what can a normal person remember and do when their hands are shaking?

For fifteen of those years he was the national program director for Krav Maga Worldwide, which is the unglamorous half of the job: vetting people, writing the standard, and building the instructor network that put the training in more than 250 American cities. He is not a famous instructor. He is the man who made sure the instruction was the same everywhere.

He doesn't teach the classes himself, and that's deliberate. Instructors are qualified on his curriculum and held to a written standard, which is the only way this reaches more than two buildings a week without the training quietly turning into whatever the person at the front feels like saying.

No call center and no account manager. One assessor walks your building and writes your report: one person, start to finish, not a team with a template.

We sell nothing but training. No cameras, no locks, no referral cut from anyone who sells them. It's the only way the recommendations in your report are worth reading.

Experience you can trust

One curriculum, one author

Every session comes from thirty years of Chuck Heacock's own work, not a licensed program stitched together from someone else's material.

Instructors qualified, not hired off a resume

Every instructor is qualified on the written curriculum and signs a safety check-off before each session. They teach it as written, not however they feel that day.

One assessor, start to finish

The person who walks your building writes your report. No call center, no account manager, no handoff between departments.

Fifteen years building the standard

Chuck spent fifteen years as national program director for Krav Maga Worldwide, qualifying instructors in more than 250 U.S. cities before Safer America existed.

Training only

We don't sell cameras, locks, or hardware, and we don't take a referral cut from anyone who does. Nothing in your report exists to sell you equipment.

Nothing priced blind

We walk your building before we write a number. Every proposal is sized to what we actually found, never a generic package.

Chuck Heacock, founder of Safer America

Chuck Heacock

Founder

He wrote every session in the catalog, and he wrote them for civilians rather than fighters. One rule governs the whole thing: if a technique only works for a forty-year-old, it doesn't go in. His note is below, in his own words.

A quiet hallway of closed interior doors in a public building

The instructor in your building

Qualified on the curriculum · Held to the standard

Nobody teaches a Safer America session because they're tough. They teach it because they've been qualified on Chuck's curriculum, they sign a written safety check-off before every session, and they teach the material as written rather than improvising in your building. They're trained for older and less mobile people, not athletes: no weapons, no hands-on restraint, no scenarios sprung on anyone.

Ask who'd be standing in your building and you'll get a name, not a job title.

“In thirty years of doing this, almost everyone said the same thing in the first ten minutes: I wouldn't know what to do. They said it like it was a character flaw. It isn't. Nobody ever showed them.

That's what every session in this catalog is built to fix, and why I'd rather qualify instructors to teach it than be the only person who can. We're not turning your ushers into security guards. If that's what you need, I'll say so in the first conversation and we'll shake hands.”

Chuck Heacock
Founder, Safer America
Who we serve

Places where people gather and nobody's job is safety

A sanctuary, a school hallway, a clinic waiting room. The doors are open on purpose, and the people standing nearest them were chosen for their warmth. We wouldn't change that. We'd just make sure somebody has shown them what to do.

A congregation seated in pews during a service, pastor at the pulpit

Houses of worship

Our main work. Open doors, volunteer greeters, service times posted publicly: the training is built to sit inside a welcoming church instead of hardening it.

A teacher at the front of a classroom with students raising their hands

Schools

Most states now require more than armed staffing: written plans, periodic audits, mental health training. We read your state's requirements before we walk in, and teach the parts most vendors skip.

A receptionist greeting a visitor at an office front desk

Workplaces & community

Reception desks, clinics, nonprofits, community centers. Same training, tuned for a place where the people at risk are the ones who work there.

Talk to us about your building